Innovation strategy

You have identified a promising opportunity, an unmet need or idea. Now you want to develop a product with the highest potential and define the best marketing mix for a successful launch.

Being a successful innovator is not easy. Many innovations turn out to be less successful than hoped for. At Blauw Research we understand how to increase innovation success. We know what kind of input is needed from the fuzzy front end all the way to the market launch.

Real market potential comes from a well identified need, a killer idea, and a great launch strategy. Guess what ... We deliver insights and consultancy in each and every step. We help you create and screen the best ideas and to optimize them to create the perfect fit with customer needs.

These research methods provide insights to optimally match product benefits and reasons to believe with the needs in the market:

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