To obtain really good insight
into how a shopper behaves on the shop floor and in front of the shelf, you
really need to observe the consumer shopping. That's why we make use of
‘accompanied shopping’ in qualitative research. The project manager at Blauw
goes ‘shopping’ along with the consumer, possibly accompanied by the marketer.
These shopping trips provide a unique combination of actual behaviour and experiences. The shopper's behaviour is observed, followed by a brief interview about the experiences of both the shopper and the project manager.
Accompanied shopping trips are generally used in combination with a qualitative ‘shopper & shelf study or a quantitative ‘customer decision tree’ study.