DBA Power Program
You know which distinctive brand assets make your brand stand out and with what desired effect. This strengthens the buying behavior of buyers in your category choosing your brand, also over a longer period of time.
But to what extent do your efforts have an effect? And are there any competitors who might copy you?
Of course you want to know what the dynamics are behind the DBA performance, so that you can accelerate or step on the brakes in time.
Two measures a year over a period of two years, for example, gives peace of mind. This frequency depends, among other things, on the development of your brand and your market.
Strategic brand asset management is dynamic over time because buyers, competitors and context change. You'll create more opportunities with steering information that competitors do not have.