Let's play is an innovative research instrument that brings consumers and designers together to create new ideas for products and packaging material. It is a board game that has consumers working together in teams. They answer questions and carry out assignments related to a certain topic. Their answers provide insight into attitudes, behaviour, problem areas and challenges associated with this topic. The goal of the assignments is to create solutions for the problem areas and challenges. Every team contains a designer who can turn the ideas into clear concepts.

What are the results?
Let's play results in detailed and surprising insights, ideas and concepts. The final result is a report that presents usable consumer insights in a playful manner, both in writing and visually.

Let’s play is most successful during the first phases of the design process. During this phase, it is important to generate ideas that are based on actual problem areas and challenges and to incorporate the input of real consumers.

Would you like to know more about Let’s play? Please do not hesitate to contact us with your questions.