Summary book Building Distinctive Brand Assets

5 July 2018

In the How Brands Grow series is a new book: 'Building Distinctive Brand Assets'. It is written by Jenni Romaniuk, co-author of the second book by Byron Sharp. We have made a summary of the book that you can download for free.

The book specifically deals with Distinctive Brand Assets (DBAs). Why are they crucial; how do you build them; how do you maintain them? Good to have prior knowledge if you take the book with you on holiday. Or handy if you have so many other books to read, but still want to know what the essentials are.