Book Summary Building Distinctive Brand Assets
'Building Distinctive Brand Assets' is a new book in the series How Brands Grow. It is written by Jenni Romaniuk, co-author of the second book by Byron Sharp. We have written a summary of this book, which you can download here for free.
The book specifically deals with Distinctive Brand Assets (DBAs). Why are they so important, how do you build, develop and maintain them? An excellent summary if you want to gain some prior knowledge on the topic, but have no time to read the book. Or get a feel of the book, before you read it.