Name recognition research
Get insight into the brand awareness of your organization, brand, product or service and that of your competitors.
With the results from our brand awareness research, you can optimize the health of your brand. With targeted measurements, we provide concrete, practically applicable results and answer questions such as:
- Is your target audience thinking about your brand at the right time?
- What does your target audience know your name or product from?
- How does your brand score relative to your competitors?
0-measurement brand awareness survey
When you want to investigate growth in brand awareness, we start with a 0 measurement. After a period or specific marketing campaign, we conduct a 1 measurement to show the difference in results.
Research based on actual behavior
In our brand surveys, we always start with the purchase of the product. Respondents are asked questions about the brand and perceptions of the product. This approach allows respondents to answer questions in a much more accurate and targeted way, resulting in a better measurement of brand perception. We translate the insights from the survey into concrete actions that can significantly improve the performance of your brand.
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