Business Potential

Getting an innovation to the marketplace takes significant time, effort and money. So it’s not surprising that higher management will want to see a sound business case, before giving an idea the go-ahead. The quantitative 'Business Potential’ study, where the new concepts are assessed in terms of purchase intention and other KPIs, provides the required substantiating figures.

At Blauw, we have two versions of this research: the Market Potential study, where a single concept is assessed and analysed in depth, and the Concept Screening study, where a range of concepts are tested briefly, to determine which concept shows the most promise.