Category Entry Points (CEPs)

Use Category Entry Points (CEPs) to boost your brand.

As first movers and experts in Category Entry Points (CEPs) study methods, we go beyond the explicit measurement of who, what, where, when and how (Byron Sharp). Many brands have already achieved solid growth thanks to our innovative approach that reveals subconscious decision-making processes (based on the ideas of Daniel Kahneman). In our advice, we also take account of the frequency of CEPs and their competitive position.

Investigate the depth and breadth of all relevant CEPs using the CEP Power Recce. Quantify where your opportunities lie in the category using the CEP Power Booster. And optimise the success of your marketing communication efforts, over time, with our CEP Power Program, to achieve powerful brands and super operating results.

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