Consumer Research Community
You not only want to know who your potential customer is, you want to make a connection with them. After all, the stronger the bond between you and the (potential) customer, the better you can match the marketing mix to your target group.
From strategy to execution; you can put your customer first at each stage. But how do you make contact with your customer quickly and easily? A Consumer Research Community can give you just the helping hand you need!
A Consumer Research Community gives you that essential glimpse into the experiences and the behaviour of your (potential) customer at any given moment. Depending on the questions that you have for your target group or the bond you want to establish with them, we share the right questions with your target group via a digital platform. This creates a win-win situation: your target group feels that it is being heard and understood, and you know what you have to do, so you can increase the impact of your actions!
Want to know more about the model that we use?
What benefits does Blauw offer?
Successful market research communities
Ever since 2004, Blauw has been developing on-line surveys with customer panels; something we have even presented on the international stage. So our experts have plenty experience in this field, which guarantees a successful customer community for you.
Co-creation with our client
We provide customised solutions. Our experts adapt the structure of such a community and the manner of working together to your wishes. We are flexible, happy to extend a helping hand, and sometimes even give you the sense that we're your off-site colleagues.
Enthusiastic community members at all times
Due to our years of experience, we know what works and what doesn't where very different target groups are concerned. This means we have been able to develop a model that can be modified, so that we can keep your customers engaged and enthusiastic for long periods of time.
Contact with the customer over the long term, or assistance on a specific issue for a defined time window? The right solution to each question!
As a business you can deploy two different on-line community platforms: a research community or the Blauw Community. Which community best matches up with your requirements?
The Blauw Community is ready for use and offers a representative cross-section of the population of the Netherlands. Your target group is available to you immediately. This is an ideal way of testing how a community can work for you, using a small-scale, defined question, before you go on to develop your own platform.
A research community is an on-line platform that allows you to make contact with your target group for an extended period. You can investigate a new question each time, and determine the time spent on each question yourself. Do you want to put your client's needs first, every time? Then we can develop and administer a customer community that's reserved for you!
Want to know more about Consumer Research Communities?
In the past, we have been able to set up and administer a Consumer Research Community for many different clients. Are you interested in how we set about doing this, and what these B2C companies learned from the results of these surveys? Read the case studies:
Meet our enthusiastic experts at Blauw
What is it that makes our work so enjoyable? We share a passion with our clients for the same industry. We feel at home in a world in which consumers make choices in next-to-no time, switching at lightning speed between stores, brands and products. That keeps us on the ball and helps us to get the best out of ourselves. Would you accept that sort of challenge, too?