Sports Media Profiler
Consumer behaviour (especially for younger generations) with regard to following sports is changing rapidly. These developments are closely related to the way a sponsor can create impact with a sports sponsorship. We are always looking for ways to improve our sponsorship ROI insights, to help sponsors optimising the impact of sponsorships.
Recently we have developed the Sports Media Profiler to provide detailed insight into sponsorship impact for different fan media profiles. With this model we can help brands to build meaningful relationships with relevant target groups through the sponsorship.