Co-creation of sponsorship campaigns

Our co-creation workshops with fans have resulted in more successful sponsoring campaigns, events and activations for our clients. The outcome of the workshops is a framework indicating the biggest opportunities for developing sponsoring campaigns. These insights contribute to increasing the impact of the sponsorship on relevant target groups.

We use a gamification approach to get the most out of our workshops. Our Let’s Play method allows us to generate valuable ideas about sponsoring campaigns together with the target audience. This idea generation process results in a clear relevant direction for the (creative) development of campaigns for sponsors. Let’s Play is a game that uses competition elements and time pressure: ingredients bringing out the best in people and enabling us to generate ideas from a more subconscious level.

We have years of experience in leading co-creation workshops with fans in various domains, sports and with brands from a wide range of categories.

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