Packaging test

The packaging test is the solution to quickly and easily test a new or existing packaging. Our packaging test answers the questions: What is the buying intention of my packaging? And how can I improve it?

The packaging test has been optimized through years of experience with various clients. Because of this, there is no need for you to worry about the method or about our processes and you can test your packaging from €995,-.

We test your packaging on five universal KPI’s and you will get a clear insight in how your packaging scores on:

  • Attractiveness
  • Relevance
  • Uniqueness
  • Credibility
  • Fit with the brand

Next to our standard questions it is possible for you to add three of your own questions. It is also possible to test different packages or multiple variants of a packaging.

We compare the KPI’s to our benchmarks in order for you to directly see how well your packaging scores.

The right target audience

We select the right people from your target audience and propose the packaging to 100 respondents. They judge the packaging based on a number of criteria. We translate the feedback to concrete recommendations, in order for you to immediately adjust and improve your packaging.

Online dashboard

As soon as the first respondents react you can track the results online directly and get to work with your improvements. We translate the feedback to concrete tips, in order for you to directly start working on improvements.

In the heatmap you can see directly which aspects of your packaging do well and which ones are less popular. Respondents give an explanation for you to understand how this is caused and therefore directly improve your packaging.

In the heatmap you can see directly which aspects of your packaging do well and which ones are less popular. Respondents give an explanation for you to understand how this is caused and therefore directly improve your packaging.