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Becoming more consumer centric means we all need to connect to our consumers and better understand human behaviour in order to gain real-time insights in an engaging way which strengthens the connection with our consumers. This is not just an Insights job. FrieslandCampina will explain how they apply agile tools such as SPRINT Insights to test and learn fast in close connection with consumers and at the same time validate & lock-in on crucial decisions in order to drive both success and maximum potential.