5 November 2018
The Sharp doctrine: piss off with your purpose
Did Byron Sharp really say that? No. But it makes quite a good title for a blog, I thought. And I didn’t just pluck it out of thin air. Because at the very least you could say that Byron Sharp ignores the importance of a purpose for a brand in his books and therefore undervalues it. And the fact that he doesn’t write about it in his books on growing brands, what can you infer from that? And how could you, or perhaps should you, view that in terms of How Brands Grow?