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There is a debate currently raging on Twitter on the advantages and disadvantages of personas. Alan Klement, the author and expert on the Job-to-be-done (JTBD) theory, makes the case against personas because the naming and locations often do not reflect the most important elements of a demand segment (persona) although they are the most exciting in terms of communication.
As an organisation, you want to know what your future looks like. It is sometimes said that ‘The best prophet for the future is the past’.
Whether or not to innovate is not a choice; organisations that do not innovate cannot justify their existence. How and when you innovate in your business is a choice, however.
The Formula 1 season has just ended, but there’s no need for race fans to be bored. Next week, the third season of Formula E begins.
Following the winter break, there are no longer any Dutch clubs remaining in the knock-out phase of the Champions League. And it may be that Feyenoord was provisionally the last Dutch participant.
This year, no-one could have missed the huge growth in women’s and girls’ football. Along with the KNVB, we have been monitoring the developments in the sport since 2014.
The way we look at brand growth has changed in recent years. Attraction is currently the most important metric in research.
How do you ensure that in this fast moving world, you remain one step ahead of the rest? If you could only gaze into a crystal ball, so that you could find out precisely where your growth opportunities lie...
Everyone knows them well, those emails in which companies ask for your opinions. “How many stars is your purchase worth?” “What do you think of our product?” “What did you think of your conversation with customer service?”
Brand equity or brand value, the value of your brand, is a vague concept.
You know the sensation: that warm feeling you sometimes get after a day's work. You switch off your computer and end your day with a satisfied feeling because everything went as it was supposed to.
Blauw Research is now a research partner for communication research for the National Government.
Op basis van de input van bestuurders van voetbalverenigingen heeft de KNVB het proces van invoering van nieuwe wedstrijdvormen voor pupillen vormgegeven.
Blauw has set up a temporary online community especially for the new AH XL store in Purmerend with 100 to 150 customers.
Every half year, Blauw meets with its three UEFA Champions League (UCL) sponsoring partners.
There was a major fuss recently. It was announced that the iPhone 7 would have no traditional 3.5 mm input to connect earphones with a cable! It was called Apple's biggest mistake ever and led to a great deal of publicity.
Quick, quicker, quickest! Agile working teams or scrum teams, are hot. Because with agile working you can develop something which responds to the market in a very short time. But working quicker can also be a disadvantage.
Digital and mobile developments, clients with agile working methods, groundbreaking philosophies such as How Brands Grow, Big Data, Digital Analytics.
SPRINT offers scrum teams solutions to integrate market research within agile projects.
At Blauw Research, we do all kinds of research. Some of our projects are heavier on the qualitative and others are heavier on the quantitative, but we do it all.
Allow three motivated parties, each with their own expertise and talents, to combine their strengths toward one higher common goal and the result can be tremendous.
Let’s say. You have the idea to let families goes on their holiday to France in a self-driving car. They arrive more relaxed and - more likely - their journey was more safe. An innovative idea, don’t you think?
As is customary every year, the MOAwards are handed out on the beach at Zandvoort. Anke Bergmans took the prize of Bureau Researcher of the Year back to Rotterdam.
Marktplaats called Blauw for a brand tracker, but actually wanted insights which they could use directly. The research bureau decided to get the ball rolling and to exchange classical brand measurement.
healthy doubt: DR. SPOCK Or HOMER SIMPSON?
Do we call everything a Customer Journey?
iBeacons are often no more than a few centimetres in size and consist of a transmitter and a battery. And, just like a buoy or a lighthouse, they transmit a simple signal.
Wat levert duurzaamheid op?
Work the opposite of play?