21 April 2017
Drie redenen waarom een medewerkerstevredenheidsonderzoek niet werkt
Vrijwel elke Human Resources afdeling vraagt jaarlijks of om het jaar een medewerkerstevredenheidsonderzoek (MTO) uit. Om zo te achterhalen hoe de beleving onder medewerkers is.
6 April 2017
Strategie en branding: in gesprek met de merkspecialisten van morgen
Waarom heeft bijna iedereen een Billy boekenkast in huis, hoe kan het dat Coca Cola al jarenlang het populairste frisdrankmerk is, waarom kies je voor een duurdere crème van merk A terwijl je weet dat merk B net zo goed is?
27 March 2017
Measuring the value of your brand
Brand equity or brand value, the value of your brand, is a vague concept.
14 March 2017
From satisfied to enthusiastic worker
You know the sensation: that warm feeling you sometimes get after a day's work. You switch off your computer and end your day with a satisfied feeling because everything went as it was supposed to.
9 March 2017
Measuring brand strength: where are the growth opportunities for your business?
Your brand is your company's most valuable possession. It sums up how consumers perceive you, how employers regard you and how you distinguish yourself from your competition.
27 January 2017
Communication research for the government
Blauw Research is now a research partner for communication research for the National Government.
26 January 2017
Association of Directors give their views on introducing new competition format
Op basis van de input van bestuurders van voetbalverenigingen heeft de KNVB het proces van invoering van nieuwe wedstrijdvormen voor pupillen vormgegeven.
11 November 2016
AH XL online community to share customer experiences
Blauw has set up a temporary online community especially for the new AH XL store in Purmerend with 100 to 150 customers.
2 November 2016
The Future of Sponsoring Research
Every half year, Blauw meets with its three UEFA Champions League (UCL) sponsoring partners.
31 October 2016
Do you sometimes have a wire loose?
There was a major fuss recently. It was announced that the iPhone 7 would have no traditional 3.5 mm input to connect earphones with a cable! It was called Apple's biggest mistake ever and led to a great deal of publicity.
20 October 2016
Sprinting to the ultimate goal
Quick, quicker, quickest! Agile working teams or scrum teams, are hot. Because with agile working you can develop something which responds to the market in a very short time. But working quicker can also be a disadvantage.
26 September 2016
Innovation at Blauw: the Lab and start-ups!
Digital and mobile developments, clients with agile working methods, groundbreaking philosophies such as How Brands Grow, Big Data, Digital Analytics.
20 September 2016
Blauw Research launches agile research label: SPRINT
SPRINT offers scrum teams solutions to integrate market research within agile projects.
5 September 2016
Community research is… qualitative research with a quantitative twist
At Blauw Research, we do all kinds of research. Some of our projects are heavier on the qualitative and others are heavier on the quantitative, but we do it all.
16 June 2016
How 3x3 leads to 27 times flow
Allow three motivated parties, each with their own expertise and talents, to combine their strengths toward one higher common goal and the result can be tremendous.
14 June 2016
Can you make better predictions than a monkey?
Let’s say. You have the idea to let families goes on their holiday to France in a self-driving car. They arrive more relaxed and - more likely - their journey was more safe. An innovative idea, don’t you think?
8 June 2016
Anke Bergmans selected as Bureau researcher of the Year
As is customary every year, the MOAwards are handed out on the beach at Zandvoort. Anke Bergmans took the prize of Bureau Researcher of the Year back to Rotterdam.
8 March 2016
Brandtracking, Byron Sharp-way
Marktplaats called Blauw for a brand tracker, but actually wanted insights which they could use directly. The research bureau decided to get the ball rolling and to exchange classical brand measurement.
6 January 2016
healthy doubt: DR. SPOCK Or HOMER SIMPSON?
healthy doubt: DR. SPOCK Or HOMER SIMPSON?
14 September 2015
iBeacons link digital and physical world
iBeacons are often no more than a few centimetres in size and consist of a transmitter and a battery. And, just like a buoy or a lighthouse, they transmit a simple signal.