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"A highly satisfied rider is and remains loyal to his or her brand. And this is how we see it for AutoScout24 as well. The results from the survey offer us insight into the customer satisfaction and loyalty of our business customers and challenge us to continuously improve. In addition, the outcomes also help to put other insights into perspective."
The research with Blauw provided valuable insights for test design. For example, we conducted several CRO tests, including a pricing test and a test with various USP texts. These tests showed positive results!
Through a conjunct study, Blauw assisted us in the decision-making process surrounding the introduction of Full Paid Hand Baggage in combination with offering checked baggage, considering both weight and price. We look back on a pleasant cooperation with a focus on achieving the best results.
"The IHUT survey gave us immediate insight into the customer experience. We received very valuable and instructive insights to optimally develop our new product."
"The CEPs interviews were very enlightening. You get a representative from different target groups at the table in a short time. In a short time we got an enormous wealth of useful information. It was also a real treat to be present for that."
"We experience the cooperation with Blauw as pleasant and effective. They deliver consistently good quality and think constructively with us to arrive at the right questions and solutions for new services or product innovations. Also, they are very flexible and switch quickly!"
"Because of Blauw's positioning research, we now know how to ensure that more people will think of our brand and choose the Hook."
"Soon we noticed that, precisely as a scale-up, we could get a lot of valuable results from the brand research."
"A big advantage in the research design was a clear project flow with multiple moments of feedback and discussion."
"Blauw took us through the process well and time after time their added value was in the sharpness of their analyses and good ability to distinguish main and secondary issues."
"What made the collaboration really good was that we felt understood as a client, there was thinking along from our perspective. "
"The study provided a lot of guidance, and provided the basis for further calculations and making a good business case."
