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6 September 2018

Nooit meer saldo laden met NS Flex

Aan de OV-chipkaart zijn we inmiddels wel gewend en het gebruiksgemak wordt met een 8.2 door reizigers goed gewaardeerd. Maar saldo vinden veel reizigers maar gedoe: de onzekerheid of er wel voldoende saldo op de OV-chipkaart staat en ook het opladen. Dat lost NS vanaf vandaag op. Wie zich aanmeldt voor de dienst NS Flex hoeft nooit meer saldo te laden. En ook de verplichte borg van tien of twintig euro op de OV-chipkaart is niet meer nodig. De gereisde kilometers per trein, bus, tram, metro en OV-fiets worden voortaan maandelijks van de bankrekening afgeschreven. Overstappers naar NS Flex die nog saldo op hun kaart hebben staan, krijgen dat automatisch terug. Blauw onderzocht de gebruikerservaringen onder de eerste gebruikers van NS Flex. Hiermee is NS Flex geoptimaliseerd.

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Book Summary Building Distinctive Brand Assets

'Building Distinctive Brand Assets' is a new book in the series How Brands Grow. It is written by Jenni Romaniuk, co-author of the second book by Byron Sharp. We have written a summary of this book, which you can download here for free.

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How Brands Grow at every level

Perhaps well known, but still always very indicative: the Tropicana case. A mistake that cost 23 million. It is certainly relevant now that the latest How Brands Grow book is out: Building Distinctive Brand Assets.

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Persona’s in segmentation research: a task apart

There is a debate currently raging on Twitter on the advantages and disadvantages of personas. Alan Klement, the author and expert on the Job-to-be-done (JTBD) theory, makes the case against personas because the naming and locations often do not reflect the most important elements of a demand segment (persona) although they are the most exciting in terms of communication.

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15 February 2018

Innovation leads to exponential growth

As an organisation, you want to know what your future looks like. It is sometimes said that ‘The best prophet for the future is the past’.

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2 February 2018

Innovation: what choices help you as a business?

Whether or not to innovate is not a choice; organisations that do not innovate cannot justify their existence. How and when you innovate in your business is a choice, however.

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1 December 2017

Nissan gives Intelligent Mobility boost by sponsoring Formula E

The Formula 1 season has just ended, but there’s no need for race fans to be bored. Next week, the third season of Formula E begins.

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28 November 2017

How popular is the Champions League now?

Following the winter break, there are no longer any Dutch clubs remaining in the knock-out phase of the Champions League. And it may be that Feyenoord was provisionally the last Dutch participant.

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20 November 2017

Euros create boost for women’s and girls’ football

This year, no-one could have missed the huge growth in women’s and girls’ football. Along with the KNVB, we have been monitoring the developments in the sport since 2014.

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Brand salience: attraction and mind presence at the right moment

The way we look at brand growth has changed in recent years. Attraction is currently the most important metric in research.

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Foresight Streaming: Being succesful by looking into the future.

How do you ensure that in this fast moving world, you remain one step ahead of the rest? If you could only gaze into a crystal ball, so that you could find out precisely where your growth opportunities lie...

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The solution to obtaining more and better feedback from your customers

Everyone knows them well, those emails in which companies ask for your opinions. “How many stars is your purchase worth?” “What do you think of our product?” “What did you think of your conversation with customer service?”

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Measuring the value of your brand

Brand equity or brand value, the value of your brand, is a vague concept.

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From satisfied to enthusiastic worker

You know the sensation: that warm feeling you sometimes get after a day's work. You switch off your computer and end your day with a satisfied feeling because everything went as it was supposed to.

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27 January 2017

Communication research for the government

Blauw Research is now a research partner for communication research for the National Government.

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26 January 2017

Association of Directors give their views on introducing new competition format

Op basis van de input van bestuurders van voetbalverenigingen heeft de KNVB het proces van invoering van nieuwe wedstrijdvormen voor pupillen vormgegeven.

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11 November 2016

AH XL online community to share customer experiences

Blauw has set up a temporary online community especially for the new AH XL store in Purmerend with 100 to 150 customers.

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2 November 2016

The Future of Sponsoring Research

Every half year, Blauw meets with its three UEFA Champions League (UCL) sponsoring partners.

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31 October 2016

Do you sometimes have a wire loose?

There was a major fuss recently. It was announced that the iPhone 7 would have no traditional 3.5 mm input to connect earphones with a cable! It was called Apple's biggest mistake ever and led to a great deal of publicity.

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20 October 2016

Sprinting to the ultimate goal

Quick, quicker, quickest! Agile working teams or scrum teams, are hot. Because with agile working you can develop something which responds to the market in a very short time. But working quicker can also be a disadvantage.

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26 September 2016

Innovation at Blauw: the Lab and start-ups!

Digital and mobile developments, clients with agile working methods, groundbreaking philosophies such as How Brands Grow, Big Data, Digital Analytics.

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20 September 2016

Blauw Research launches agile research label: SPRINT

SPRINT offers scrum teams solutions to integrate market research within agile projects.

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5 September 2016

Community research is… qualitative research with a quantitative twist

At Blauw Research, we do all kinds of research. Some of our projects are heavier on the qualitative and others are heavier on the quantitative, but we do it all.

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How 3x3 leads to 27 times flow

Allow three motivated parties, each with their own expertise and talents, to combine their strengths toward one higher common goal and the result can be tremendous.

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Can you make better predictions than a monkey?

Let’s say. You have the idea to let families goes on their holiday to France in a self-driving car. They arrive more relaxed and - more likely - their journey was more safe. An innovative idea, don’t you think?

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Anke Bergmans selected as Bureau researcher of the Year

As is customary every year, the MOAwards are handed out on the beach at Zandvoort. Anke Bergmans took the prize of Bureau Researcher of the Year back to Rotterdam.

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Brandtracking, Byron Sharp-way

Marktplaats called Blauw for a brand tracker, but actually wanted insights which they could use directly. The research bureau decided to get the ball rolling and to exchange classical brand measurement.

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healthy doubt: DR. SPOCK Or HOMER SIMPSON?

healthy doubt: DR. SPOCK Or HOMER SIMPSON?

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3 December 2015

Do we call everything a Customer Journey?

Do we call everything a Customer Journey?

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14 September 2015

iBeacons link digital and physical world

iBeacons are often no more than a few centimetres in size and consist of a transmitter and a battery. And, just like a buoy or a lighthouse, they transmit a simple signal.

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2 February 2015

What does sustainability?

Wat levert duurzaamheid op?

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25 February 2013

Work the opposite of play?

Work the opposite of play?

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