28 April 2020
Innovating in a radically changing world?
COVID-19 has turned the world upside down. We are shopping (much) more online, home educating our children and enjoying restaurant meals at home. Perhaps the biggest change of all is the obligatory social distancing from anyone who doesn’t belong to our household. Meanwhile, we continue to go about our business as best we can, at home and at work. In fact, wherever you look, innovations, NPD processes and product launches that were on hold until a few weeks ago are being started up again at full speed.